Q · Short answer
What is Meta Business Manager?
Meta Business Manager covers ads, Facebook Pages and Instagram business or creator accounts. A Meta employee listed it among the new Muse connectors on September 29, 2026.
Our review
If you advertise on Facebook or Instagram, this is Meta’s own connector for the accounts behind it: ads, Facebook Pages and Instagram business or creator accounts.
Meta hasn’t published which ad or page actions Muse can take. Start with questions about performance before letting it touch budgets.
What it can do
The maker has described this connector in general terms. We list only what it has stated.
- Connects ads, Facebook Pages and Instagram business or creator accounts (per a Meta employee)
Things to try
Example requests within the connector’s stated purpose. They aren’t confirmed abilities.
- How did my Instagram posts perform this week?
- Which ad had the lowest cost per click last month?
Strengths
- Covers ads, Facebook Pages and Instagram business accounts
- Made by Meta
Limitations
- Specific actions aren’t published
- Spending money deserves extra caution
Ideal for
- Businesses advertising on Facebook and Instagram
Skip it if
- You don’t use Meta’s business tools
How to set it up
- 1Open the Muse app and go to Settings → Connectors.
- 2Tap Connect next to Meta Business Manager.
- 3Sign in to Meta Business Manager and read what Muse will be able to access before you approve.
Built-in Muse connector, shown as live by public sources.
Alternatives and companions
Where it ranks
- Best Marketing Connectors for MuseBest for ads & social #3
Category rankings can differ from the overall list. Here’s why.
Common questions
How do I connect Meta Business Manager to Muse?
Open the Muse app and go to Settings → Connectors. Tap Connect next to Meta Business Manager. Sign in to Meta Business Manager and read what Muse will be able to access before you approve.
How much does Meta Business Manager cost with Muse?
Requires your own Meta Business Manager account. Meta hasn’t published separate pricing for this connector.
Sources
- Meta employee (@JackK on X), September 29, 2026“@Meta Business Manager (Ads, FB Pages, IG Biz/Creator)”
- Meta Newsroom, September 29, 2026“as well as your Facebook and Instagram business accounts”
- Public evidence tracker for Meta Business ManagerIndependent compilation of public sources showing this connector on Muse.
Last reviewed October 7, 2026 by our editors. This review is based on public documentation and announcements; we don’t yet run automated checks on connectors.