Beginner’s guide
Best Muse Connectors for Small Businesses
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Q · Short answer
What Muse connectors should a small business use?
Start with the job, not the software. For a better website, use AI Website Builder. To get found on Google, use Digital Marketing & SEO. To get paid, Stripe; to keep the books, QuickBooks; to run a store, Shopify; to follow up with leads, HighLevel. Most small businesses need only two or three.
You don’t need to understand connectors to use them. A connector simply lets Muse work inside another app you use — your website, your email, your books — so it can help with real tasks instead of just giving advice.
Below, each job you might want help with has one recommended connector. Connect the ones that match the work you do today, and skip the rest.
At a glance
- 1AI Website Builder
by Dance · Websites
Best for: Get a better website
The most complete website workflow in Muse: a new site from your current one, then every change by asking.
- 2Digital Marketing & SEO
by Dance · SEO & marketing
Best for: Get found on Google
Turns website and search data into one specific, evidenced change — and makes it on connected sites.
- 3Stripe
by Stripe · Payments
Best for: Get paid and send invoices
The most clearly documented business connector in Muse. Real money moves, so review permissions.
- 4QuickBooks
by Intuit · Finance
Best for: Keep the books
Your books in conversation. Intuit describes the scope as “select financial workflows,” not all of QuickBooks.
- 5Shopify
by Shopify · Commerce
Best for: Run an online store
The merchant connector for store owners — not to be confused with shopping through Shop Pay.
- 6HighLevel
by HighLevel · CRM
Best for: Follow up with leads
The only dedicated CRM confirmed as a built-in Muse connector so far. Best if you already run on HighLevel.
- 7Gmail
by Google · Email
Best for: Stay on top of email
Email is where requests, receipts and customers arrive. A launch connector, though its exact abilities are unpublished.
- 8Canva
by Canva · Design
Best for: Make social graphics
The design tool most small businesses already use. What it can do in Muse isn’t published.
Pick a connector by the job you need done
Get a better website
Turns your current site into a modern one, then makes changes when you ask — with preview and undo.
Good to know: Can’t buy a domain — you connect one you already own
Read the AI Website Builder reviewGet found on Google
Tells you the single change most likely to bring in customers from search, with the evidence.
Good to know: AI-answer visibility only for businesses tracked in Dance’s AI-visibility account
Read the Digital Marketing & SEO reviewGet paid and send invoices
Use Stripe
Send invoices, update prices and issue refunds, per Stripe.
Good to know: Can move money and change prices — confirm every action
Read the Stripe reviewKeep the books
Use QuickBooks
Brings select financial workflows into Muse, per Intuit.
Good to know: Only “select financial workflows,” per Intuit
Read the QuickBooks reviewRun an online store
Use Shopify
The merchant connector for Shopify store owners.
Good to know: Store actions in Muse aren’t published
Read the Shopify reviewFollow up with leads
Use HighLevel
The only dedicated CRM confirmed as a built-in Muse connector.
Good to know: Covered features aren’t published
Read the HighLevel reviewStay on top of email
Use Gmail
Customer questions, bookings and receipts, all in reach.
Good to know: Exact read, draft and send abilities aren’t published
Read the Gmail reviewMake social graphics
Use Canva
The design tool most small businesses already use.
Good to know: Abilities aren’t published
Read the Canva review
How to choose
- Pick the two jobs that take most of your time or cost you the most customers.
- Connect only those. You can add more later.
- Before you approve a connection, read what Muse will be able to see and change.
Common questions
What is a Muse connector?
A connector links Muse, Meta’s AI agent, to another app so it can work there on your behalf — for example, updating your website or sending an invoice.
How do I connect an app to Muse?
In the Muse app, go to Settings → Connectors and tap Connect next to the one you want. Some connectors, like AI Website Builder, are added by their address instead.
Is it safe to let Muse change my website?
Choose connectors with safeguards. AI Website Builder shows changes on a preview or draft first, publishes only when you approve on connected sites, and can undo changes.
Is Muse available outside the US?
Meta describes Muse as available in the US and Canada.